In this episode, we speak to Chris Wallace, the co-founder and president of Innerview, a brand consulting firm with a unique perspective — they specialize in helping brands leverage their front line workers to communicate their brand values more effectively.Innerview created a concept called the brand transfer score that helps measure how effectively your team communicates your brand message to your customers.Chris has an amazing pedigree with a degree in communications from Syracuse and an MBA from Temple university, where he continues to teach as an adjunct faculty member.If you are planning to invest in your brand, you definitely need to listen to this episode to make sure you are getting the most out of that investment.Useful links:Company page: Innerviewgroup.comBTS Page: Brandtransferstudy.comChris LinkedIn: https://www.linkedin.com/in/christopherewallace/Plannuh website: https://www.plannuh.com/  Produced by PodForte