42 min listen
193 - Marketingland Sneak Peek: How to Plan Your Marketing Budget for 2024, with Kyle Lacy
193 - Marketingland Sneak Peek: How to Plan Your Marketing Budget for 2024, with Kyle Lacy
ratings:
Length:
49 minutes
Released:
Sep 20, 2023
Format:
Podcast episode
Description
Join Daniel in this insightful episode as he sits down with Kyle Lacy, the Chief Marketing Officer at Jellyfish. They dive deep into the intricacies of prepping for 2024 and the essential aspects of budgeting and planning for marketing success.
Discover why working with three budgets (good, better, best) is a game-changer and how allocating your budget with a 70/30 split between pipeline and brand placement can yield remarkable results.
Kyle also sheds light on the significance of swag in today's marketing landscape and gives a glimpse into his predicted marketing future as he and Daniel discuss the impact of AI, the remote work environment, and the resurgence of events in the ever-evolving marketing landscape.
Follow Kyle:
LinkedIn: https://www.linkedin.com/in/kylelacy/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Discover why working with three budgets (good, better, best) is a game-changer and how allocating your budget with a 70/30 split between pipeline and brand placement can yield remarkable results.
Kyle also sheds light on the significance of swag in today's marketing landscape and gives a glimpse into his predicted marketing future as he and Daniel discuss the impact of AI, the remote work environment, and the resurgence of events in the ever-evolving marketing landscape.
Follow Kyle:
LinkedIn: https://www.linkedin.com/in/kylelacy/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Released:
Sep 20, 2023
Format:
Podcast episode
Titles in the series (100)
36 - Toby Howell (Morning Brew): Twitter Tips and Tricks by The Marketing Millennials