Mike McCalley is the founder of The Vertical Solution, a B2B marketing and consulting firm.  Mike is a former CMO of GE and a marketing and sales leader at several well-known B2B firms, such as CECO Environmental, Flowserve, Newell and Ingersoll-Rand.  He has a new podcast coming out called Get Vertical. In this episode, Dave Loomis interviews Mike about the importance of vertical market segmentation, the most important enduring principle of B2B marketing (hint – it has to do with customers), and the prospect for new technologies and approaches moving forward.  We think you’ll be inspired by this relaxed conversation, regardless of where you are in your career!Follow Mike on LinkedIn: https://www.linkedin.com/in/michaelmccalley/ =============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/