According to Wikipedia, Elliott Jaques first introduced the concept of culture in the organizational context in his 1951 book, The Changing Culture of a Factory.It's 71 years later* and people still debate the value and importance of corporate culture. Should it be important? Should it be deliberate? And what does it have to do with marketing, branding, and sales people?Steve Miller found out that Dave Loomis has a great deal of experience working with B2B companies on their culture, so he decided to ask Dave to share his thoughts!*We know this because Steve was born in 1951.=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/