Knowing your customers and targeted prospects is crucial to your success. But how well do you REALLY need to define them? Do you need to develop in-depth personas or avatars, as so many experts say you should. Listen to THE Dave Loomis and Steve Miller, better known as Kelly's Dad, share their own perspectives on the importance of understanding who your target is and how deep you need you really need to go while developing your marketing strategy.=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/