In this episode of the B2B Marketing and Sales Podcast, hosts Steve Miller and David Mayo Loomis discuss the importance of trust in business relationships. They explore the idea that people do business with those they know, like, and trust, sharing personal experiences to highlight the impact of personal interactions. They also discuss the value of personal connections, likability, and trust in business relationships, and the importance of being memorable, emphasizing the significance of following through on promises and the art of gift-giving in establishing trust. ============= Follow Dave: https://www.linkedin.com/in/davidloomis/Get Dave's book: Marketing Is Everything We DoInterested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com=============Follow Steve:https://www.linkedin.com/in/steveamiller/Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your CompetitionWant to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com