There are two common B2B marketing mistakes.The first is seeing the entire industry you're in as targets. "Everybody needs our product!"The second and more prevalent is to recognize you have different targets, but all your communications and messaging are the same.Big mistake.One of the keys to successful marketing is "message to market match." That means your messaging to target segment A is different from your message to segment B.In this episode, THE Dave Loomis and Steve Miller, better known as Kelly's Dad, not only why clear segmentation is important, but how you can develop specific messaging for each group.=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/