In this episode, our intrepid marketing explorer, Dave "The Voice" Loomis, interviews one of the marketing world's most famous thinkers, Jim Gilmore.Jim is the co-founder of the Strategic Horizons consulting firm as well as the co-author of the top-selling book Experience Economy and Authenticity: What Customers Really Want, and author of Look: A Practical Guide for Improving Your Observational Skills.  Jim is Assistant Professor in the Innovation and Design department in the Weatherhead School of Management at Case Western Reserve University.  He is also a Batten fellow and adjunct lecturer at the Darden Graduate School of Business at the University of Virginia. Prior to that, Jim was at the Wharton School at University of Pennsylvania and worked at Proctor & Gamble. Ready for a truly creative and different perspective?  Jim Gilmore is known for his brilliant takes on business, from creating customer experiences to viewing things through a completely different lens.  I guarantee you’ll be entertained and intrigued by what Jim has to say and might come up with new ideas for your B2B business as a result.  You’ll hear Jim riff on his books and take the conversation to places your mind probably wouldn’t go.  Hope you’ll listen, learn and get inspired!=============Follow Dave: https://www.linkedin.com/in/davidloomis/Get Dave's book: Marketing Is Everything We DoInterested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com=============Follow Steve:https://www.linkedin.com/in/steveamiller/Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your CompetitionWant to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com