In some form or other, all of us make efforts to understand the needs of the customer.The reality, though, is too many companies only give a half-hearted effort...just enough learning and listening to turn a conversation back to the sale at hand. Those companies fall into the trap where the customer marketing landscape is represented by a one-way dialogue for engaging prospects.Voice of the Customer, or VOC, is a powerful way to truly hear what your customer wants you to hear, ultimately connecting with them as a true partner in problem solving.In this episode, Steve Miller takes advantage of THE Dave Loomis's extensive experience in using Voice of the Customer. You're going to love this conversation!=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/