Studying the Buyer Journey has been around for years, but there have been significant changes since the Internet and COVID arrived. For example, SiriusDecisions (now part of Forrester Research)  found that 67% of the buyer’s journey was done digitally. They reported their findings in 2013! In Forrester's Predictions 2022 report they state:Persistent digital engagement will become the norm, with 70% of marketers adopting an “always on” digital engagement strategy in 2022. The stakes are high — 17% of B2B buyers said that the competence demonstrated during the buying process was the most significant driver of purchase choice, far ahead of the relationship with the sales rep (5%) or customer references (6%).How are you handling the buyer journey in your business? How well do you understand the buyer journey or how to use it for your business to be more successful? The buyer journey has stages or cycles that you take your customer through before, during, and after purchasing.In this episode of the B2B Marketing and Sales podcast, Steve Miller and Dave Loomis talk about the buyer journey, its four stages, and how to successfully establish it in your marketing strategy. Dave explains the four stages of the buyer journey and why he believes it’s a recurring cycle that takes the customer from awareness to experience and back again through the retention process. Steve explains the importance of talking to your customers differently as you consider their different buyer journeys. Listen in to learn the importance of ensuring your buyer isn’t just aware of your business but also takes the action to build a relationship with you. What You Will Learn in this Episode:·       [2:06] The four stages/cycles of the buyer journey; awareness, consideration, purchase, and experience. ·       [5:30] The trade fair booth analogy – how to impact your customer before they come in to buy and after they buy.·       [10:40] The nurturing stages of the buyer journey – the middle stages that can often be overlooked. ·       [13:29] How to specifically target customers based on their individual buyer journeys. ·       [15:18] How to talk to your customers differently while considering their different journeys. ·       [16:48] Don’t leave your customers at the awareness stage, ensure they take the next step towards building a relationship with you.  =============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/