ABM, or Account-Based Management, is a hot, shiny object right now.This is not to say you shouldn't be using "ABM" as an important strategy, just recognize the fact it's not new. In fact, it's probably been around since the dawn of sales and marketing.THE Dave Loomis and Steve Miller, better known as Kelly's Dad, prefer to define the ABM acronym as "Account-Based Marketing," because that's really what it is. ABM is a very important strategy you should be implementing! What is ABM, and how can you maximize its value to your business? Listen to this week's episode now!=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/