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Pricing as a Marketing Strategy

Pricing as a Marketing Strategy

FromThe B2B Marketing & Sales Podcast


Pricing as a Marketing Strategy

FromThe B2B Marketing & Sales Podcast

ratings:
Length:
32 minutes
Released:
Nov 1, 2021
Format:
Podcast episode

Description

Yes, we all know pricing is extremely important. But how do we actually go about setting our prices? In a recent study of manufacturing companies, their #1 challenge was price pressure from customers. But why is that? Join top marketing and branding experts, THE Dave Loomis and Kelly's Dad, Steve Miller, as they discuss helping clients develop the best pricing for maximum profits.=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/
Released:
Nov 1, 2021
Format:
Podcast episode

Titles in the series (84)

A weekly 30-40 minute podcast for B2B marketing and sales people. Hosted by THE Dave Loomis, author of "Marketing is Everything We Do," and Steve Miller, aka Kelly's Dad and author of UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition," they share real, implementable advice for attracting, converting, and keeping high-quality clients, and clearly separating you from the competition. Whether you're a startup or an established business, learn the most effective online and offline tools, killer branding tactics, lead generation and customer retention tactics that work today. Send your questions to podcast@theadventure.com. Connect with Dave and Steve:https://www.linkedin.com/in/steveamiller/ https://www.linkedin.com/in/davidloomis/