For a gazillion years marketers have followed the 4P's - Product, Price, Promotion, and Place.Actually, a better word for Place is "distribution." HOW do you go to market.In this episode, Dave and Steve talk about why Place is often underused and the pros and cons of many of the common approaches.=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/