26 min listen
Net Promoter Score - Real or Fake News?
Net Promoter Score - Real or Fake News?
ratings:
Length:
26 minutes
Released:
Apr 1, 2022
Format:
Podcast episode
Description
Net Promoter Score (NPS) has now been around for 21 years. According to Wikipedia, originally developed by Fred Reichheld as a research instrument, the primary objective of the net promoter score methodology is to infer customer loyalty (as evidenced by repurchase and referral) to a product, service, brand, or company on the basis of respondents' responses to a single survey item.But can ONE singular survey question predict the future success of your company. Our intrepid reporters, THE Dave Loomis and Kelly's Dad, Steve Miller, debate the possibility. Should YOU use the NPS? =============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/
Released:
Apr 1, 2022
Format:
Podcast episode
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