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Net Promoter Score - Real or Fake News?

Net Promoter Score - Real or Fake News?

FromThe B2B Marketing & Sales Podcast


Net Promoter Score - Real or Fake News?

FromThe B2B Marketing & Sales Podcast

ratings:
Length:
26 minutes
Released:
Apr 1, 2022
Format:
Podcast episode

Description

Net Promoter Score (NPS) has now been around for 21 years. According to Wikipedia, originally developed by Fred Reichheld as a research instrument, the primary objective of the net promoter score methodology is to infer customer loyalty (as evidenced by repurchase and referral) to a product, service, brand, or company on the basis of respondents' responses to a single survey item.But can ONE singular survey question predict the future success of your company. Our intrepid reporters, THE Dave Loomis and Kelly's Dad, Steve Miller, debate the possibility. Should YOU use the NPS? =============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/
Released:
Apr 1, 2022
Format:
Podcast episode

Titles in the series (84)

A weekly 30-40 minute podcast for B2B marketing and sales people. Hosted by THE Dave Loomis, author of "Marketing is Everything We Do," and Steve Miller, aka Kelly's Dad and author of UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition," they share real, implementable advice for attracting, converting, and keeping high-quality clients, and clearly separating you from the competition. Whether you're a startup or an established business, learn the most effective online and offline tools, killer branding tactics, lead generation and customer retention tactics that work today. Send your questions to podcast@theadventure.com. Connect with Dave and Steve:https://www.linkedin.com/in/steveamiller/ https://www.linkedin.com/in/davidloomis/