This episode emphasizes the concept of "prompt engineering," which Dave and Steve define as a superpower that is evolving every day. They discuss the use of AI, like Chat GPT 4, and their potential in providing accurate information or performing certain tasks. The guys highlight the importance of giving clear instructions to a chatbot to get the desired results. They also discuss the use of AI in competitive intelligence and advantage. The video touches on the importance of understanding customer needs and desired outcomes to provide effective solutions. Dave & Steve also discuss the use of different types of equipment in various industries, emphasizing the need for efficiency and safety. =============Show Notes1. **Introduction**: Hosts Dave Loomis and Steve Miller introduce the topic of the discussion - the application of AI in marketing.2. **Prompt Engineering**: The hosts discuss the concept of "prompt engineering," a superpower that is evolving every day. They encourage listeners to experiment and learn more about this concept.3. **AI Chatbots**: The use of AI chatbots, like Chat GPT 4, is discussed. The hosts share their experiences with different versions of chatbots and their effectiveness in providing accurate information or performing certain tasks.4. **Giving Clear Instructions**: The importance of giving clear instructions to a chatbot to get the desired results is emphasized. The hosts share tips on how to interact effectively with AI chatbots.5. **Understanding Customer Needs**: The hosts discuss the importance of understanding customer needs and desired outcomes to provide effective solutions. They highlight potential challenges that arise when companies try to meet customer demands without fully understanding the implications and costs involved.6. **Use of Equipment in Industries**: The discussion touches on the use of different types of equipment in various industries, emphasizing the need for efficiency and safety.7. **AI in Competitive Intelligence**: The hosts discuss how companies can use AI for competitive intelligence and advantage. They share insights on how AI can be used to gain a competitive edge in the market.=============Follow Dave: https://www.linkedin.com/in/davidloomis/Get Dave's book: Marketing Is Everything We DoInterested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com=============Follow Steve:https://www.linkedin.com/in/steveamiller/Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your CompetitionWant to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com