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Why You're Not Maximizing Referrals

Why You're Not Maximizing Referrals

FromThe B2B Marketing & Sales Podcast


Why You're Not Maximizing Referrals

FromThe B2B Marketing & Sales Podcast

ratings:
Length:
27 minutes
Released:
Feb 16, 2022
Format:
Podcast episode

Description

In a survey of 2400 sales and marketing executives a few years ago, Steve Miller learned two important statistics:The average small-to-medium size B2B business gets 48% of their business from referrals.Only 26% of these businesses have a formalized referral marketing program.What's wrong with this picture? Listen to Steve and THE Dave Loomis talk about why this happens and how to fix it.=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/
Released:
Feb 16, 2022
Format:
Podcast episode

Titles in the series (84)

A weekly 30-40 minute podcast for B2B marketing and sales people. Hosted by THE Dave Loomis, author of "Marketing is Everything We Do," and Steve Miller, aka Kelly's Dad and author of UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition," they share real, implementable advice for attracting, converting, and keeping high-quality clients, and clearly separating you from the competition. Whether you're a startup or an established business, learn the most effective online and offline tools, killer branding tactics, lead generation and customer retention tactics that work today. Send your questions to podcast@theadventure.com. Connect with Dave and Steve:https://www.linkedin.com/in/steveamiller/ https://www.linkedin.com/in/davidloomis/