How humanly connected is your marketing team and strategy? To build long-term relationships with your marketing team and customers, you have to humanize your company and people. Always remember that the people you’re marketing to are humans, not avatars. In this episode of the B2B Marketing and Sales podcast, both Steve Miller and Dave Loomis share their insights on the value of human-to-human connections in any B2B marketing scene. Dave discusses the importance of connecting people through digital transformation, connecting marketing influencers, and providing logical evidence required in sales. Steve, on the other hand, explains the value of creating genuine connections no matter how minor they seem. Listen in to learn the value of human-to-human connection in B2B in generating personal and authentic business referrals. What You Will Learn in this Episode: ·       [2:28] The role of human to human in B2B marketing plus the three myths in B2B marketing.·       [7:17] The importance of creating personal connections in B2B and building long-term relationships.·       [12:11] Make the effort to connect with people before you start conducting business. ·       [15:48] How human-to-human connections will lead to personal and authentic referrals. ·       [17:40] The value of minor connections that might seem insignificant at first.·       [20:31] Don’t forget about human connections even as you embrace digital transformation.  =============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/