Peter Boatwright is a professor of marketing and new products at the Tepper School of Business at Carnegie Mellon University, where he is also the Director of the Integrated Innovation Institute.  Peter is the co-author of two outstanding books on marketing and innovation:  The Design of Things to Come: How Ordinary People Create Extraordinary Products and Built to Love:  Creating Products that Captivate Customers.    In our conversation, we cover an important current marketing trend (I’m sure you can guess it’s AI), and what Peter considers to be a transcendent principle of marketing regardless of the times or technology (hint – it has to do with real human beings).  Peter also tells us about a novel program at Carnegie Mellon called stackable “Smart Certificates,” which enable students from anyway to take as few targeted classes as they need – or as many as they want to eventually equal a Master’s Degree.  It’s always a pleasure to connect to Peter and tap into his experience and wisdom!=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/