PayPal and ZipRecruiter both use direct mail to promote their services.Amazon recently mailed its second annual 100-page four-color catalog of holiday gifts for kids.And Facebook just published a four-color four full page insert in the Sunday Seattle Times.These are major online companies, folks, using offline marketing tools to attract new prospects and customers.If these guys think offline is STILL a viable tool, then why are there so many "gurus" vehemently advising businesses to shift all their marketing dollars to digital?The Dave Loomis and Steve Miller, better known as Kelly's Dad, agree online is very powerful, but...are you ready...so is offline. Listen to this episode of The B2B Marketing & Sales Podcast and find out why you need to look at the whole online/offline picture when building your marketing and branding strategy!=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/