We've talked about the importance of segmentation before. But if you really want to step up your game to the next level, you need to know and understand your targets far better than your competition.What are some of those steps you can take to achieve that? THE Dave and Steve share their thoughts.=============Follow Dave on LinkedIn: https://www.linkedin.com/in/davidloomis/Follow Steve:https://www.linkedin.com/in/steveamiller/