Sometimes, finding success in business means breaking with tradition. Teresa Diep, founder of Outlier Creative Agency, has made a career of thinking outside the box when it comes to marketing. From one-of-a-kind conferences like Law-Di-Gras and Bourbon of Proof to unique branding, Teresa isn’t afraid to challenge the status quo to achieve powerful results.Teresa is an icon on the California legal scene. From her start working with the Simon Law Group to her current roles as COO of the May Firm, partner in Athea Trial Services, and co-founder of JHQ, she has helped to revolutionize the way law firms approach their marketing. Teresa has also produced multiple high-caliber events (including the Law-Di-Gras conference) for Fox Studios, James Cameron, and other VIP clients.In this episode, Teresa breaks down the importance of honing your brand story, why marketing directors are worth the investment, and how to craft your marketing strategy to play to your strengths. We also get a sneak peek into some of the exciting things to expect at the upcoming Law-Di-Gras conference.Key takeaways:Be creative in your marketing. Do things differently, and don’t be afraid to try new things.Play to your strengths. Don’t stick to a platform or strategy that isn’t working for you just because everyone else is doing it.Invest in your marketing. Hiring a marketing director may seem expensive, but it can transform your firm’s success. Links and ResourcesTip The Scales PodcastTip the Scales InstagramMaria Monroy InstagramMaria Monroy LinkedInLawRank WebsiteLawRank InstagramLawRank FacebookLawRank LinkedInLawRank TwitterTeresa Diep InstagramTeresa Diep LinkedInOutlier Creative Agency WebsiteOutlier Creative Agency FacebookOutlier Creative Agency InstagramOutlier Creative Agency TwitterJustice HQ WebsiteJustice HQ LinkedInJustice HQ InstagramThe May Firm WebsiteThe May Firm FacebookThe May Firm InstagramThe May Firm LinkedInLaw-Di-Gras Website