Maria Monroy, host of Tip the Scales and President of LawRank sat with Jennifer Gore live at the Trial Lawyers University Conference. In today's episode, Maria gets personal about the history of LawRank, a leading SEO agency she started with her husband Mariano. Maria offers a no-BS breakdown of SEO and sets common misconceptions straight. She answers the questions you've always had, and a few you might not think to ask. And she breaks down how to use data to build a stronger firm. Key takeaways:

SEO is alive and well. When done correctly. To see a return on your investment, it is not enough to simply rank on the first page of Google. In addition to organic, local SEO is critical to a firm's success. 

Content is still king. Think like Google to rank higher. Nearly all searches can be distilled to either commercial or informational intent searches. Most firms spend top dollar to rank in commercial searches. Think "slip and fall" or "car accident attorney". But Google wants to select sites that best answer users' questions. Google wants informational content. Because most searches are informational in nature. Good content pleases google and its users.

SEO takes time. Like building credit, Google needs to know that a site and its content are credible. To gain trust, become the authority in your market with great content that alleviates potential clients pain points. 
Links and Resources
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LawRank Website
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Jennifer Gore's Episode