Chava Mercado has spent over a decade in advertising and has innovated at every stage of the game. When looking at seemingly endless white semi trucks on the highway, he saw an opportunity to connect brands with more eyes than any traditional billboard could. His agency, InMotion boasts a fleet of over 15,000 trucks and an insane 4 million impressions per truck - per month! But the ads are not just static. Hear how Chava and InMotion use real-time data and retargeting to capture ideal clients for personal injury firms. Today, we discuss how laying it all out on the line can be the best decision a business owner can make, why staying positive is essential to achieving your goals, and how data is revolutionizing the mobile ad space. Key takeaways:

Eight Seconds. That is all the time you have to capture the attention of a potential client passing a billboard. If they don't understand your messaging, streamline the ad. 

Give it Time. Marketing campaigns can have incredible ROI and send your firm to the next level. But to get there you have to invest time. 

Enter through the side door.  Look for alternatives if your firm does not have the capital for traditional media campaigns that rival mega-firms. Wrapping your ads in mobile trucks is an accessible way to get the impressions your firm needs without breaking the bank.  
Links and Resources
Tip The Scales Podcast
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Maria Monroy Instagram
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LawRank Website
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LawRank Facebook
LawRank LinkedIn
LawRank Twitter
InMotion Website
Chava Mercado LinkedIn
Chava Mercado Instagram