Social networks have become part of everyday life, both personal and professional. And a strong personal brand on social media can help you a lot in your career.But not all companies are open to this type of promotion of their employees, even if it can be of great benefit to them. Fearing that employees will leave them one day, companies do not want to support them in their personal branding efforts and limit them in terms of the content they can publish.Kaylee Edmondson, Director of Demand Generation at Brightwheel, believes that leaders should always support their employees. As someone who had great leaders who invested in her and empowered her, she notes that it made her love them much more.In this episode of Rep Your Brand, Kaylee gets into the importance of personal branding. Kaylee and our host Nick Bennett discuss whether a constant presence on LinkedIn or the content is more important, how companies look at posting content, and the benefits of LinkedIn.