Never underestimate the power of words. Words can build or break apart our relationships; they can lead businesses to success or failure. It all depends on how you use them. In this episode of Rep Your Brand, Tara Horstmeyer shares her professional journey and what sparked her to become a writer. She also talks about the importance of community and how, no matter what industry you are in, building high-quality relationships is a proven formula for success. Tara and host Nick Bennett also touch upon the importance of building a personal brand and discuss why a personal brand is the new company brand. However, Tara states that not everyone wants to dedicate their time to building a personal brand. But if you do, there are plenty of opportunities to learn how.Tara is active on LinkedIn and sees it as the best platform for meeting amazing people, collecting knowledge, and building a community. She is a writer but also an editor. And one of the reasons she became an editor is because she has a deep desire to help others shine.