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How to determine if your community strategy is working with Katie Ray

How to determine if your community strategy is working with Katie Ray

FromThe Anonymous Marketer


How to determine if your community strategy is working with Katie Ray

FromThe Anonymous Marketer

ratings:
Length:
36 minutes
Released:
Feb 21, 2023
Format:
Podcast episode

Description

What is a community? Some will consider the people interacting over social networks, like LinkedIn, to be a community. But from the perspective of a B2B marketer at a SaaS company, a community is so much more than that.In this episode of The Anonymous Marketer, our host Nick Bennett welcomes Katie Ray, the head of Community at Metadata. Katie explains what a community is and how you can build a community around a company. Katie and Nick discuss the importance of having a strategy and shared identity in the community and how you can measure if a community is working or not.Special thanks to our sponsors:HockeystackAllegoOpensense
Released:
Feb 21, 2023
Format:
Podcast episode

Titles in the series (72)

The Anonymous Marketer is a podcast where we tackle the biggest questions from the B2B marketing community. But instead of bringing on guests for a quick chat, every question comes from an anonymous source. These are the questions B2B marketers have, but are afraid to ask.