Today we're going to discuss the value of building a community as a marketing channel. Joining us is Jacob Peters, a Co-Founder of Commsor, which is a community control center that places powerful analytics, automations, and engagement tools for world-class communities, focusing on B2B SAS brands. In part 2 of our conversation, we're going to discuss how to set up a community for long-term success. Show NotesConnect With:Jacob Peters: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.