The way you build a personal brand depends on your personality and the goals you want to achieve. And today, LinkedIn is the most popular platform for presenting yourself and your views, promoting your goals, sharing valuable posts to let people know who you are, and creating a personal brand.But not everyone is successful at building their brand on LinkedIn. Some people don't connect with the audience; instead, they focus on how many "likes" they get. However, the truth is that these "likes" do not determine whether your brand is successful or not.In the new episode of Rep Your Brand, Nick Bennett welcomes Liam Moroney, the SVP of Revenue Marketing at Notarize. Liam has more than ten years of experience as a demand gen SaaS marketer. Nick and Liam get into what makes a successful personal brand, identify ways to connect with the audience, and emphasize the importance of authenticity when presenting your brand to the target audience.