68 min listen
Transitioning from Field Marketing Lead to Manager: What you need to know featuring Arthur Castillo
Transitioning from Field Marketing Lead to Manager: What you need to know featuring Arthur Castillo
ratings:
Length:
43 minutes
Released:
Jan 24, 2023
Format:
Podcast episode
Description
Many companies view field and event marketing as the same thing. And if you’re a field marketer, sometimes you have to figure out how your role fits into the larger picture.In this episode of The Anonymous Marketer, Nick Bennett and guest Arthur Castillo (Head of Dark Social & Evangelism at Chili Piper) tackle questions from the community and discuss the primary differences between a field marketing lead and a manager. After pinpointing the difference between a lead and a manager, they also touch upon the importance of in-person events in 2023. Arthur shares how he approaches live events at Chili Piper and highlights what his team has learned from creating content at major tradeshows.Special thanks to our sponsors:HockeystackAllego
Released:
Jan 24, 2023
Format:
Podcast episode
Titles in the series (72)
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