''People love to hear about failure just as much as success,'' says our guest Scott Leese, the CEO and Founder of Scott Leese Consulting. It is a common belief that you have to present yourself in the best light on social media in order to grow your following. However, as Scott states, you'll earn credibility only if you are true to your audience and, most importantly, yourself. Authenticity pays off; sharing your ups and downs and talking about fears creates a high-quality connection.Being a VP of sales and managing multiple teams in Scott's case meant taking care of each member and advocating equality. That's why he is against creating fake images of ourselves, whether online or in the physical world.In this episode of Rep Your Brand, Scott joins our host, Nick Bennett, to discuss how a personal brand helped him become an entrepreneur. Scott also talks about the importance of investing in relationships with people from your network and nurturing those relationships throughout your career.