Building a personal brand goes beyond establishing a social presence or being active on social media. Personal branding is more about credibility and reputation, and these concepts should not be underestimated by individuals seeking fruitful careers or profitable opportunities.But what is the secret to building a successful personal brand? Can it be measured through the audience's engagement? And must we be present on social networks in order to evolve personal brands and succeed in our careers?In this episode of Rep Your Brand, Nick Bennett welcomes Pete Lorenco, the VP of Marketing at Alyce. Nick and Pete get into the concepts that play a vital role in building a personal brand, the secrets to successful niching down, and the idea of social presence and its key elements.