The benefits of personal branding are endless. The best way to understand how your personal brand can help you stand out in the market is to hear a real-life success story.Not only does Christina Garnett know her way around social media and marketing space, but she is also a real-life example of how having a strong personal brand can create new opportunities. With more than 16,000 followers on Twitter and over 7,000 on LinkedIn, Christina selflessly shares her industry knowledge and experience with her audience. It's safe to say she's the go-to marketer for audience intelligence, inbound marketing, and community building. In this episode of the Rep Your Brand podcast, Christina and Nick discuss the power of social media in the brand-building process, how to use it to create a community and why no one is truly an expert in this ever-changing industry.