Should you invest in PR? Is it worth the money? What do you do when you finally have people checking out your stuff?  How do spot a dodgey deal from a great publicity opportunity? Today I’m chatting with former TV reporter turned PR Guru, Christina Nicholson.  Christina uses her no nonsense strategies to help independent business owners, solopreneurs and entrepreneurs all over the world gain and leverage publicity. Together we cover off how you can get PR for your retail store without spending the big bucks. Everything from how to measure the real ROI from your PR, why PR is more powerful than traditional advertising, the importance of a great pitch and why Twitter is as good as an expensive media list.  Plus Christina spills on her Top Three Tips for PR success. Time Stamps Why your real ROI is what you DO with publicity not where you get it [8:31] The power of PR over advertising [10:26] How to spot a journo from a content hack [13:02] Ways to leverage your publicity to get more [13:32] The importance of a good pitch [16:06] Why timeliness is so important [18:02] Be prepared for success [24:02] Top 3 tips for PR success [28:22] For more click here