About the Episode:Welcome to today’s episode of Uploading. Today we have the pleasure of talking with Stephanie Garcia. A seasoned digital marketing expert with an impressive 15-year career at top agencies, Stephanie Garcia is a live video strategist with a proven track record, and the host of Lights, Camera, Live a show dedicated to empowering small business owners to step into the spotlight with live streaming. Her work has been recognized and awarded by Forbes, Online Marketing Media and Advertising, PR Daily, Forrester, and Gartner 1to1 Media. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more.Are you thinking of starting live streaming this 2024? Want to know how to get more viewers in your streams? Or how to repurpose content from your live streams?Love this episode? Be sure to join Stephanie on April 24th at Leap by Ecamm Live for her keynote Creators: The Next $1B BusinessToday, we'll cover:- Stephanie's innovative strategies for repurposing live stream content across various platforms- The importance of distinguishing content levels for different audiences and leveraging social media for real-time engagement- How dedicating a long-form live stream to platforms like YouTube can enhance discoverability- Stephanie's 10x10 content formula for generating fresh and relevant video ideas- Stephanie's insights on approaching live streams with the right mindset, the role of teleprompters, and effective audience interaction- A closer look at the success behind Stephanie's live stream for the MasterChef cookbook, which garnered 178,000 downloads in a single dayWhat You'll Learn1. Technical Aspects of Live Streaming2. Content Creation and Repurposing3. Discoverability and Engagement4. The Power of Live Streaming5. Building a Content Engine6. Successful Live Streaming CampaignsTimestamps00:00 Transitioning from ad agency to consulting, live streaming04:42 How to get people excited to join a live stream08:58 Different frameworks for live streaming10:33 Expert tips for B2B live streaming15:26 How to drive 178,000 book downloads in 24 hours through live streaming16:42 Generating content ideas with Stephanie Garcia’s 10x10 Formula18:49 The mindset you need to become a successful live streamer19:32 How to choose the right platform for your live streams22:01 Leveraging social media for better discoverability24:54 Repurposing live stream content with Castmagic26:13 Keeping old live streams on YouTube for clientsNavigating Digital Marketing Careers: "And so I left that ad agency world, started my own consulting agency, and to my surprise, fellas, everyone was calling themselves, like, a social media strategist. And I was like, well, how do I separate myself from the sea of sameness?" — Stephanie Garcia [00:02:26 → 00:02:40]Innovative Engagement Strategies: "It's one of those things where you just have to do a pattern interrupt in social media to get people to stop, look, and listen to what it is that you have to say." — Stephanie Garcia [00:03:35 → 00:03:41]Engaging Audiences with Social Media Polls: "So a lot of times I'll do polls. What do you think about this? If you could change one thing about Castmagic, what would it be? And so you get people involved in those conversations." — Stephanie Garcia [00:06:28 → 00:06:36]The Importance of Prep in B2B Livestreaming: "And I think what also makes a B2B livestreaming show suck is if you don't do a tech rehearsal with your talent, right? So, like, all of us, we showed up, we're like, oh, hey, check your mic, right? Because we know that we're going to repurpose this content." — Stephanie Garcia [00:11:59 → 00:12:15]Viral Marketing Success: "And so within that, within 24 hours, we had 178,000 downloads of her book. The client came back and was like, we've never seen this much engagement before. We've done live streams and no one showed up. But how did you get these people to show up? And that's really, that's the fascination fast track." — Stephanie Garcia [00