About the Episode:Alisa Cohn is a globally recognized coach who specializes in guiding startup CEOs, executives, and board members. Her proficiency has earned her prestigious titles such as the #1 Startup Coach at the Thinkers50 Marshall Goldsmith Leading Coaches Awards and one of the Top 30 Global Gurus for Startups. Alisa's clientele list reads like a who's who of the entrepreneurial world that includes Tim Ferris and companies like Venmo, Foursquare, InVision, Etsy & The Wirecutter. Big corporations including Pfizer, Novartis, Dell, Hitachi, IBM, Calvin Klein, Tory Burch, and The New York Times have also sought her expertise. In this episode of “Uploading…,” Alisa Cohn shares how she leveraged her content and online presence, particularly on LinkedIn, to build a personal brand that catapulted her career in coaching.Today, we'll cover:- Alisa Cohn’s early journey in content creation through her email newsletters and their evolution into major publications- Alisa Cohn's strategy for content creation, maintaining high engagement on LinkedIn, and leveraging this to fuel her coaching practice- The transformative impact of personal branding on LinkedIn for establishing credibility and enhancing business opportunities- Insightful tips on managing resistance to feedback and the crucial balance between intention and impact in communication- Stories of transformation with clients, highlighting a founder’s journey to overcoming unconscious doubts and achieving company growthWhat You'll Learn1. Importance of Content Creation 2. How to Build an Online Presence3. Leveraging Personal Brand through Social Media4. Building Resilience and Self-Belief in Clients5. Strategies for Effective Leadership and Growth6. Benefits of Mentorship and Continuous ImprovementTimestamps01:38 How Alisa Cohn found her way to coaching04:02 Transitioning from corporate to coaching career09:14 Alisa Cohn’s content strategy and writing career journey12:10 How building your personal brand leads to opportunities16:29 Details about Alisa Cohn’s book, "From Start-Up to Grown-Up"18:42 Starting a podcast, interviewing entrepreneurs19:05 The importance of self-belief and grit for founders24:59 360 feedback, marrying intention with impact27:08 Alisa Cohn’s advice for coaches looking to scale their businessImportance of Testing Ideas and Getting Feedback: “My advice to everybody is to just be on the lookout for the things that resonate with people and then begin to try them on whatever social, you know, medium of your choice helps you to test out your ideas. Because you have to be testing out your ideas and also getting feedback, which is this is not a good idea or this is a good idea in order to really see what's going to resonate with your audience. — Alisa Cohn [00:11:19 - 00:11:40]Necessity of Self-Belief and Grit for Leaders: “You have to have self-belief, and that may sound simple, but a lot of people are suffering with imposter syndrome or insecurity or lack of confidence, and then they don't even try. So one thing about high performers, and certainly founders, is they are triers. They will try and combined with that, they have the grit to overcome obstacles because there are many, many, many obstacles on the way to success. So you have to kind of realize and not be daunted and afraid and upset by failure, setback, obstacles along the way. So I think that mindset is super important. There's no substitute for elbow grease. You must have, you must be able to work hard and have stamina to work hard. And you've got to create a community around you.” — Alisa Cohn [00:19:49 - 00:20:30]Challenges of Leadership and Feedback: "You think, you know, you have this idea, you pretty sure you know what you're doing, and you have strong personalities, and in the best way, you've got conviction. So it's hard to listen to other people sort of tell you that there might be something else you're not seeing." — Alisa Cohn [00:24:33 → 00:25:17]Marrying Intention with Impact: "Because you'