In this episode of The Anonymous Marketer, hosts Justin Brown and Tristan Pelligrino sit down with Nick Bennett, Chief Customer Officer and Co-founder of TACK. They dive into the podcast's unique format and discuss how traditional interviews have become passé. The trio discusses the power of anonymous questions, making the conversation more relatable and engaging.Nick Bennett shares his insights on owned media. In a world where platforms like LinkedIn and TikTok can vanish, owned media remains king. Nick also talks about the burgeoning creator economy. B2B brands are keen to collaborate with creators but often don't know where to start. Nick sheds light on how to lead the charge.The episode wraps up with a discussion on the essence of podcasting. It's not just about entertainment; it's about delivering value. The hosts and guests agree: keep it conversational, stay unbiased, and don't be afraid to take a stand.