Welcome to the PTB podcast, where we dive into the real-life experiences and knowledge of the best in the business. In this episode, we're chatting with Jimmy Nicholas, a former digital marketer who traded in his marketing tools to become a custom home builder.   We explore Jimmy's journey, discussing his surprising shift from marketing to construction. We delve into the critical steps for those just beginning their journey in the construction field and why a website is your most important "uniform".   But the advice doesn't stop there. Jimmy and Dominic dive deep into the differences between spec homes and custom homes, providing a balanced view of the pros and cons. Then, we tackle the big elephant in the room, financing. Discover how to fund your construction business with less risk thanks to Jimmy's expert advice.   Next, we introduce the innovative 'land option' strategy and why it could be a game-changer in your construction business. Learn why connections and relationships with tradespeople and professionals are the pillars of success in this industry.   Finally, we ponder on the big question – why do you want to become a custom home builder? Get ready to self-reflect and find your 'why' to keep you motivated even during challenging times.   Tune in and start building your knowledge brick by brick with the PTB podcast!