The term "personal brand" certainly has many definitions. And every marketer has a different perspective on what building a personal brand should look like. While some define it as the way you promote yourself, others describe it as a combination of a person's interests, beliefs, and skills.But one thing is certain — a personal brand is about who we are and how we manage ourselves in front of people. Building a personal brand is often associated with a social media presence and many question whether it can help us achieve our goals or make it more difficult.In this episode of Rep Your Brand, Nick Bennett welcomes Amanda Natividad, the Marketing Architect at SparkToro. Amanda is known for her interesting Twitter threads and has a unique perspective on the concept of personal branding. Nick and Amanda get into personal branding, how it is connected with reputation, what people don't like about it, and how our presence on social channels can encourage or discourage employers from hiring us.