It's no secret that having a strong personal brand can get you places in business. And we've all seen endless examples of thought leaders and influencers landing their dream jobs because of their online reputation (we even have one of them with us today).But did you know that there are companies that encourage their employees to build personal brands and share their expertise with the world? In this episode of the Rep Your Brand podcast, our host Nick Bennett introduces MJ Peters, the VP of Growth at Refine Labs, and a must-follow on LinkedIn. They get into the Refine Labs' company culture of embracing their employees' personal brands, how to start working on your LinkedIn presence and which content formats have the strongest potential on this social media platform.