68 min listen
How to respectfully differentiate yourself from competitors with Patrick Wall
How to respectfully differentiate yourself from competitors with Patrick Wall
ratings:
Length:
24 minutes
Released:
Sep 27, 2022
Format:
Podcast episode
Description
With innovations in technology, companies now have access to a global talent pool. This enables them to hire the best professionals to build new and exciting products. But, when everything is available to everyone (undoubtedly the best thing ever), it becomes challenging for businesses to stand out in competitive markets.Therefore, companies must focus on marketing and create content that will differentiate them from companies offering similar products or services. That's when competitive intelligence comes to the forefront. In this episode of Rep Your Brand, Patrick Wall, the head of competitive intelligence at Imperva, joins our host Nick Bennett to discuss competitive intelligence and its role in MarTech. The two discuss content creation and what it takes for a marketer to incorporate competitive intelligence in their work. They also talk about why we should respect our competitors and the benefits of encouraging employees to build their personal brands.
Released:
Sep 27, 2022
Format:
Podcast episode
Titles in the series (72)
Educate and Entertain to Generate Engagement with Jason Vana by The Anonymous Marketer