Sarah Santacroce is passionate about helping business owners spread their unique message and brand through LinkedIn.  She believes the former corporate connector is a fundamentally under utilised platform for retailers and entrepreneurs across the board. Over the past few years LinkedIn has become a powerful tool to bring your unique brand to industry professionals, influencers and customers alike. If, like a large percentage of business owners, you think LinkedIn won’t bring additional value to your retail business, within the first five minutes of our conversation, Sarah will convince you otherwise! Sarah’s the first to acknowledge LinkedIn can seem like an intimidating space.  But with her focus on Social Serving, rather than Social Selling Sarah provides the tools to help you successfully communicate and connect with markets and customers you may be overlooking on standard social media platforms. If you opened a LinkedIn profile years ago and haven’t touched it since, you’re going to want to open it up and start making changes right away, whilst Sarah generously shares with you her knowledge on: Why LinkedIn is such a powerful tool How LinkedIn will give you the edge on your competitors Ways to increase your status, professional standing and credibility as a retailer The importance of personal branding Ways to use LinkedIn to move your brand forward Tips for developing connections and content TIME STAMPS Is Linked in a social networking platform or a B2B connection point [7:27] Are you a good fit for LinkedIn [9:32] The importance of developing relationships & partnerships [10:36] The customers you are missing out on by ignoring LinkedIn [11:42] Getting the edge on your competitors [13:02] Increase your status, professional standing and credibility [13:32] The importance of building a professional AND personal brand [13:52] How to use LinkedIn to move your brand forward [16:12] Tips to increase your page views [18:41] Developing network connections [22:24] Who to connect with and what to say when you do [24:12] Developing, using and searching for keywords successfully [34:02] Content to include on your LinkedIn account [35:10]