Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Ep. 16 - Increase Engagement and Conversions with Better Content Experiences, with Randy Frisch

Ep. 16 - Increase Engagement and Conversions with Better Content Experiences, with Randy Frisch

FromRevOps Podcast


Ep. 16 - Increase Engagement and Conversions with Better Content Experiences, with Randy Frisch

FromRevOps Podcast

ratings:
Length:
49 minutes
Released:
Oct 20, 2021
Format:
Podcast episode

Description

Today we are super excited to have our second guest stop by the podcast. Randy Frisch is Co-Founder, CMO & President of Uberflip, and author of the excellent book F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships. 
We all know what content creation is, but are you familiar with Content Experience? The role of most content marketers is not necessarily associated with the distribution of the content. They're great at creating content at scale, however what's the point in investing in all that content if you don't use it? That's where content experience comes in. Tune-in to this episode to learn how to ensure all that content you've created is consumed by thinking strategically about the environment, structure, and ways we get people to engage in our content.

About the Guest:
Connect with Randy on LinkedIn: https://www.linkedin.com/in/frischrandy
Follow Randy on Twitter: https://twitter.com/randyfrisch
Learn more about Uberflip: https://www.uberflip.com
Buy F#ck Content Marketing book: https://www.amazon.com/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F/

Follow the Hosts on LinkedIn:
Jordan Henderson (Director of Revenue Operations)
Brandon Redlinger (Sr. Director of Product Marketing)
Jonathan Stevens (Sr. Marketing Operations & Automation Manager)

Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Explore the ringDNA Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast
Released:
Oct 20, 2021
Format:
Podcast episode

Titles in the series (94)

Are you curious about the future of sales and hyper-growth companies? Join hosts Howard Brown (Founder & CEO, Revenue.io) and Alastair Woolcock (Chief Strategy Officer, Revenue.io and Gartner Alumni) and the world’s top revenue leaders to explore the critical insights, technologies, strategies and psychology behind RevOps and revenue science.  You will get in-the-moment, thought-provoking discussions that today’s leading CRO’s, CSO’s and CEO’s need to stay ahead in this economic environment.   From Revenue.io, the company that optimizes high-performing teams with real-time guidance, comes a podcast guaranteed to deliver actionable takeaways and highly memorable stories about people who are eliminating silos between Marketing, Sales and Customer Success, while and creating a singular go-to-market model that delivers more revenue at lower cost.