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Ep. 79 - Sales Enablement: Nice-to-have or Need-to-have?

Ep. 79 - Sales Enablement: Nice-to-have or Need-to-have?

FromRevOps Podcast


Ep. 79 - Sales Enablement: Nice-to-have or Need-to-have?

FromRevOps Podcast

ratings:
Length:
24 minutes
Released:
Feb 23, 2023
Format:
Podcast episode

Description

Successful sales enablement should focus on improving human-to-human conversations. This week, Alastair and Howard are joined by Steve Hallowell (VP of Strategic Services at Highspot) to discuss the importance of sales enablement and the ops/enablement partnership. They talk about how technology can help drive behavioral change on sales teams, as well as how to orchestrate content to align to different buyer stages.

Follow the Hosts on LinkedIn:
Alastair Woolcock (CRO, Revenue.io)
Howard Brown (CEO, Revenue.io)

And our Special Guest:
Steve Hallowell (VP, Strategic Services, Highspot)

Sponsored by:
Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast

*If you'd like to ask the guys a question that could get answered on the show, call our new message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.
Released:
Feb 23, 2023
Format:
Podcast episode

Titles in the series (94)

Are you curious about the future of sales and hyper-growth companies? Join hosts Howard Brown (Founder & CEO, Revenue.io) and Alastair Woolcock (Chief Strategy Officer, Revenue.io and Gartner Alumni) and the world’s top revenue leaders to explore the critical insights, technologies, strategies and psychology behind RevOps and revenue science.  You will get in-the-moment, thought-provoking discussions that today’s leading CRO’s, CSO’s and CEO’s need to stay ahead in this economic environment.   From Revenue.io, the company that optimizes high-performing teams with real-time guidance, comes a podcast guaranteed to deliver actionable takeaways and highly memorable stories about people who are eliminating silos between Marketing, Sales and Customer Success, while and creating a singular go-to-market model that delivers more revenue at lower cost.