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Ep. 21 - Marketing Metrics: CAC, LTV, and Many Other Acronyms
FromRevOps Podcast
ratings:
Length:
39 minutes
Released:
Nov 24, 2021
Format:
Podcast episode
Description
We've aired a few special episodes recently, but now we’re back to RevOps 201. Today we’re talking marketing metrics to align your revenue operation. Marketing metrics are super interesting. There's a ton of them and many don't even help you align. It's kind of like sales and CS. There's stuff that's good to know, but "how many phone calls your sellers make” is not necessarily helping you align your revenue operation. Tune-in for a deep dive on the ONE marketing metric to rule them all: CAC (customer acquisition cost). Plus, a deep-dive on LTV and many other fun acronyms.
Follow the Hosts on LinkedIn:
Jordan Henderson (Sr. Director of Revenue Operations)
Brandon Redlinger (Sr. Director of Product Marketing)
Jonathan Stevens (Sr. Revenue Operations Manager)
Sponsored by:
Revenue.io | Powering high-performing revenue teams with real-time guidance
Explore the Revenue.io Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast
Follow the Hosts on LinkedIn:
Jordan Henderson (Sr. Director of Revenue Operations)
Brandon Redlinger (Sr. Director of Product Marketing)
Jonathan Stevens (Sr. Revenue Operations Manager)
Sponsored by:
Revenue.io | Powering high-performing revenue teams with real-time guidance
Explore the Revenue.io Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast
Released:
Nov 24, 2021
Format:
Podcast episode
Titles in the series (94)
Ep. 3 - The Right and Wrong Way to do Territory Planning: Today we delve into the importance of aligning sales, product marketing, demand gen, and customer success in something we call territory planning. by RevOps Podcast