Are your reps generating enough pipeline? It's a question that keeps every sales leader up at night. So Revenue.io, RevOps², TenBound and DemandBase decided to do some research. On today's episode, Ray Rike (Founder of RevOps²) joins us to discuss the results. In addition to getting pipeline and benchmark averages from over 200 companies, we found that there's a sweet spot for how much pipeline and revenue your sales reps should create (if you go past it you'll actually create less revenue). So if you want to start counting sheep instead of pipeline numbers, this is the episode you need to put all your sales worries to bed.

Books Mentioned:
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
Traversing the Traction Gap by Bruce Cleveland
2022 Sales Pipeline and Revenue Benchmarks

Follow the Hosts on LinkedIn:
Jordan Henderson (Sr. Director of Revenue Operations)
Brandon Redlinger (Sr. Director of Product Marketing)
Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:
Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast

We help SaaS companies drive revenue by creating a frictionless, human buying experience with RevOps.