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Ep. 28 - Elevating Pipeline: Why Sales & Marketing Attribution Drive Revenue

Ep. 28 - Elevating Pipeline: Why Sales & Marketing Attribution Drive Revenue

FromRevOps Podcast


Ep. 28 - Elevating Pipeline: Why Sales & Marketing Attribution Drive Revenue

FromRevOps Podcast

ratings:
Length:
52 minutes
Released:
Jan 12, 2022
Format:
Podcast episode

Description

This week we finally did it. The episode we have teased forever: sales and marketing attribution. The topic is dense, always exciting and important. We expect you to have strong feelings about this one and encourage you to send them all to Jordan directly. So tune-in today and let's talk about attribution.

Follow the Hosts on LinkedIn:
Jordan Henderson (Sr. Director of Revenue Operations)
Brandon Redlinger (Sr. Director of Product Marketing)
Jonathan Stevens (Sr. Revenue Operations Manager)

Sponsored by:
Revenue.io | Powering high-performing revenue teams with real-time guidance

Explore the Revenue.io Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast
Released:
Jan 12, 2022
Format:
Podcast episode

Titles in the series (94)

Are you curious about the future of sales and hyper-growth companies? Join hosts Howard Brown (Founder & CEO, Revenue.io) and Alastair Woolcock (Chief Strategy Officer, Revenue.io and Gartner Alumni) and the world’s top revenue leaders to explore the critical insights, technologies, strategies and psychology behind RevOps and revenue science.  You will get in-the-moment, thought-provoking discussions that today’s leading CRO’s, CSO’s and CEO’s need to stay ahead in this economic environment.   From Revenue.io, the company that optimizes high-performing teams with real-time guidance, comes a podcast guaranteed to deliver actionable takeaways and highly memorable stories about people who are eliminating silos between Marketing, Sales and Customer Success, while and creating a singular go-to-market model that delivers more revenue at lower cost.