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Ep. 12 - Priced to Win: How Pricing Can Make or Break Your SaaS Product
FromRevOps Podcast
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Length:
48 minutes
Released:
Sep 22, 2021
Format:
Podcast episode
Description
This week we are diving into a very interesting topic: pricing. Pricing is ubiquitous. Marketing, sales, customer success, your entire team, really, has a vested interest in pricing. Why? Because pricing can make or break your business. Simply put, pricing means what you're asking people to pay for your product. But there is one big caveat to this entire conversation. Not all industries price the same. We have listeners in real estate, consumer goods, and so forth. Today we are focusing on pricing in the software as a service (SaaS) business, which presents its own unique challenges and opportunities.
Follow the Hosts on LinkedIn:
Jordan Henderson (Director of Revenue Operations)
Brandon Redlinger (Sr. Director of Product Marketing)
Jonathan Stevens (Sr. Marketing Operations & Automation Manager)
Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com
Explore the ringDNA Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast
Follow the Hosts on LinkedIn:
Jordan Henderson (Director of Revenue Operations)
Brandon Redlinger (Sr. Director of Product Marketing)
Jonathan Stevens (Sr. Marketing Operations & Automation Manager)
Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com
Explore the ringDNA Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast
Released:
Sep 22, 2021
Format:
Podcast episode
Titles in the series (94)
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