34 min listen
Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick
FromProduct Mastery Now for Product Managers, Leaders, and Innovators
Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick
FromProduct Mastery Now for Product Managers, Leaders, and Innovators
ratings:
Length:
49 minutes
Released:
Aug 15, 2022
Format:
Podcast episode
Description
Misconceptions about Jobs to be Done – for product managers Today we are talking about a popular and often misunderstood product management tool—Jobs to be Done (JTBD). Joining us is the originator of Jobs to be Done, Tony Ulwick. I first discovered Tony through his book What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough […]
Released:
Aug 15, 2022
Format:
Podcast episode
Titles in the series (100)
TEI 194: A Deluxe case study for disruptive innovation before being disrupted – with Chris Clausen: Product managers can move the wheel forward by reinventing it I’m currently on a tour through the northeast of the US, visiting product managers and innovators. On my way, I stopped in Minneapolis and found an incredible innovation case study at Deluxe... by Product Mastery Now for Product Managers, Leaders, and Innovators