32 min listen
TEI 211: Most product managers are not using surveys correctly and how to fix that – with Matt Champagne, PhD.
FromProduct Mastery Now for Product Managers, Leaders, and Innovators
TEI 211: Most product managers are not using surveys correctly and how to fix that – with Matt Champagne, PhD.
FromProduct Mastery Now for Product Managers, Leaders, and Innovators
ratings:
Length:
38 minutes
Released:
Jan 14, 2019
Format:
Podcast episode
Description
Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools, such as customer interviews. While they can help us confirm what we think are the needs of customers and […]
Released:
Jan 14, 2019
Format:
Podcast episode
Titles in the series (100)
TEI 196: The messy middle of new product projects – with Scott Belsky: Achieve your product goals without losing yourself along the way Creating a new product starts with excitement and the thrill of doing something different. The launch of the product is surrounded by cheers. For many product managers, by Product Mastery Now for Product Managers, Leaders, and Innovators