462: Using qualitative data to drive product management prioritizations – with Daniel Erickson | Product Mastery Now for Product Managers, Leaders, and Innovators Podcast

TEI 196: The messy middle of new product projects – with Scott Belsky: Achieve your product goals without losing yourself along the way Creating a new product starts with excitement and the thrill of doing something different. The launch of the product is surrounded by cheers. For many product managers, by Product Mastery Now for Product Managers, Leaders, and Innovators

32 min listen

TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Smart: How product managers combine process and metrics to achieve a successful product launch Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 197: Small Business Revolution Series 3 – with Cam Potts: Lessons from small businesses that apply to everyone. I’m still on my road trip of the northeast U.S. and made a stop in Bristol, Pennsylvania. What took me to this small town was a video series called The Small Business Revolution. by Product Mastery Now for Product Managers, Leaders, and Innovators

43 min listen

TEI 190: The 6 dimensions of top achievers- with Arthur Carmazzi: Learn how product managers move from the middle of the pack to the front of the crowd. Product managers need to be high achievers and many are. They are the driving force that discover unmet needs customers have, by Product Mastery Now for Product Managers, Leaders, and Innovators

37 min listen

TEI 189: Building UX in product teams – with Sam Horodezky: Breaking down myths and misconceptions about two popular — but sometimes opposing — roles. UX is a hot topic and for good reason. The right UX skills on a product team can make the product more successful. The wrong skills waste money and time. by Product Mastery Now for Product Managers, Leaders, and Innovators

32 min listen

TEI 200: Deliver great products that customers love – with Valerio Zanini: Empowering product teams to create an agile culture with a customer focus. This podcast is named The Everyday Innovator™ and I call the people who listen Everyday Innovators. That has meaning. Everyday Innovators see the world a little bit differently.... by Product Mastery Now for Product Managers, Leaders, and Innovators

32 min listen

TEI 198: How product managers can influence the next generation of innovators – with Kyle Markland: Having fun, making friends, and learning along the way. I have a special episode for you. I believe that as product managers and innovators, we have a responsibility to help prepare the next generation of innovators. by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 229: Do you have the best entrepreneurial skills for product management – with Michelle Duval: Understanding attitudes, motivations, and blind spots with your product teams. Would you be interested to know what start-up founders with successful exits of up to $1.2B have in common? I know I would, because start-up founders share similarities with... by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 191: How to create and share product vision – with Jon Hensley: Use a simple product statement to align your team and meet your goals. Creating products customers love feels like juggling a whole lot of balls at one time. It can be chaotic. It’s also a good bet that people on your product team, by Product Mastery Now for Product Managers, Leaders, and Innovators

34 min listen

TEI 192: Interviewing users & the art of asking the right questions – with Rachel Wynn: Get out of your own way to get better information from your users to make products they love. Creating products customers love. If you are like most product managers and innovators, that is your motivation to do great work — the work of product managem... by Product Mastery Now for Product Managers, Leaders, and Innovators

33 min listen

TEI 193: Mistakes new (and not so new) product managers should avoid – with Cole Mercer: Insights for new product managers and people who want to be product managers. Being a good product manager requires a diverse set of skills, including communicating, influencing, design, technology, product process, and business acumen. by Product Mastery Now for Product Managers, Leaders, and Innovators

63 min listen

TEI 199: A panel discussion with women product VPs and Directors – moderated by Shaughnessy Speirs: Female product leaders on grit, grace, and everything in between There are several thousand product managers on LinkedIn and many of them are women. However, I noticed that few product VPs are women. About the same time, by Product Mastery Now for Product Managers, Leaders, and Innovators

64 min listen

TEI 195: The Henry Ford for Product Managers – with Kristen Gallerneaux, PhD: Looking to the past to drive future innovation I am on a road trip through the northeast of the U.S., talking with innovators and product managers. At the encouragement of a friend, I took my two kids to visit The Henry Ford, by Product Mastery Now for Product Managers, Leaders, and Innovators

29 min listen

TEI 203: Portfolio Management – with Roger Warburton, PhD: Rethinking product portfolio management to optimize performance What happens when you or your organization has more than one product to manage? It’s hard enough managing resources to sell and improve one product, by Product Mastery Now for Product Managers, Leaders, and Innovators

34 min listen

TEI 194: A Deluxe case study for disruptive innovation before being disrupted – with Chris Clausen: Product managers can move the wheel forward by reinventing it I’m currently on a tour through the northeast of the US, visiting product managers and innovators. On my way, I stopped in Minneapolis and found an incredible innovation case study at Deluxe... by Product Mastery Now for Product Managers, Leaders, and Innovators

34 min listen

TEI 207: How product managers become change managers – with Amy Radin: Driving successful innovation at large organizations Could it be that innovation is simple? I did say simple, not easy. The two words are often confused. A completed activity can be viewed as simple when the processes involved are known. by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 202: How smart product leaders are leading transformation in their organization – with Kyle Nel: Using science fiction and storytelling to reshape company culture from the inside out Product managers and leaders can have a dramatic influence on an organization. Our influence extends beyond the revenue generated by the products we help create. by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 209: Predictive analytics for product managers – with Brian Brinkmann: Use data to predict customer behavior and design better products. Do you know which customers are most likely to stop using your product in the next month? Or, what actions your best customers take with your product when they start using it? by Product Mastery Now for Product Managers, Leaders, and Innovators

39 min listen

TEI 221: How product managers can determine the price of a new product – with Patrick Campbell: Focus on customers, not competitors, to drive product success. Are your products not generating the revenue they should be just because you didn’t price them right? Pricing is a key concern of not only product managers and leaders but also the executiv... by Product Mastery Now for Product Managers, Leaders, and Innovators

30 min listen

TEI 205: Create a happy team, make a better product – with Kris Boesch: Breaking down silos and helping everyone feel like their work matters You are in for a delightful and important discussion with our guest today. She was named a Top 100 Leadership Speaker for 2018 and is here to tell us how we can have a happier workpl... by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 230: Optimal health and performance for product managers – with Dr. Gus Vickery: A value proposition for feeling good for product managers. Performing at your best requires a lot of mental dexterity. Product managers need every edge we can get to beat the competition and create successful products. To be at your best, by Product Mastery Now for Product Managers, Leaders, and Innovators

51 min listen

TEI 244: 44 ways product managers can test ideas – with David Bland: Know how to test a product by measuring risk through desirability, viability, and feasibility. I’m someone who enjoys learning from books. I often find great tips I can apply from a good book, and that is just what I have for you. by Product Mastery Now for Product Managers, Leaders, and Innovators

40 min listen

TEI 219: How Cisco innovates to beat competitors and deliver value – with Alex Goryachev: The surprising ways middle managers can drive innovation and product management. I love hearing how companies improve their innovation capabilities and foster a culture of innovation. Anytime I hear such stories, by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 201: Lessons from Nikola Tesla on how successful product managers must negotiate with society – with Bernie Carlson, PhD: Combining dreams and discipline for successful innovations I am wrapping up a 3-month road trip through the Northeast of the U.S., allowing me to meet many innovators and product managers. I had a few experiences, including visiting Niagara Falls, by Product Mastery Now for Product Managers, Leaders, and Innovators

37 min listen

TEI 210: Make time to accomplish what you need to today- with John Zeratsky: A simple framework for product managers to increase focus and eliminate distractions from your day. How would you like to get more done this year? That begins by getting more done today and our guest has the four-part framework for making that happen. by Product Mastery Now for Product Managers, Leaders, and Innovators

40 min listen

TEI 228: How to lead innovation, part 2 – with Mike Mitchell, PhD: Use trust, purpose, and partnership to achieve change in any organization. How should leaders actually lead innovation? This is a topic we explored back in episode 149 with Dr. Mike Mitchell, teacher and researcher for the Center for Creative Leadershi... by Product Mastery Now for Product Managers, Leaders, and Innovators

38 min listen

TEI 227: IoT is coming to a product near you, maybe even yours: what product managers need to know – with Daniel Elizalde: An IoT Technology stack and framework for product managers. More and more product managers and innovators are bumping into IoT, the Internet of Things, as part of their current or future product roadmaps. I’m seeing a convergence of product forms. by Product Mastery Now for Product Managers, Leaders, and Innovators

38 min listen

TEI 234: 3-ways to grow your innovation capital for more product & career success – with Nathan Furr: The three dimensions of skills needed to move your ideas forward. When I started this podcast I created the Product Mastery Roadmap that describes the path from product manager to product master. I’ve used it as a guide to the topics we explore here. by Product Mastery Now for Product Managers, Leaders, and Innovators

36 min listen

TEI 223: Applying JTBD to make products customers love – with Brian Rhea: Find out what makes your customer “hire” your product. You don’t have to listen very long to this podcast to know that I place the emphasis of product management on the creation of customer value. If we understand the needs or problems of our customers... by Product Mastery Now for Product Managers, Leaders, and Innovators

35 min listen

TEI 225: Create a movement for a product – with Greg Satell: The power of small groups, loosely connected, with a common purpose to propel products. I’ve been looking forward to this discussion with Greg Satell since hearing he was working on a new book, titled Cascades: How to Create a Movement that Drives Tran... by Product Mastery Now for Product Managers, Leaders, and Innovators

44 min listen

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462: Using qualitative data to drive product management prioritizations – with Daniel Erickson

462: Using qualitative data to drive product management prioritizations – with Daniel Erickson

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